PAX West 2025 Unveils First Exhibitors, Badge Sales

PAX West is officially back this Labor Day Weekend, returning to the Seattle Convention Center from Friday, August 29 to Monday, September 1, 2025. As badge sales open today at 12 PM PDT, show organizers ReedPop and Penny Arcade are pulling back the curtain on the first wave of exhibitors—and the early lineup is already turning heads.

Attendees can look forward to a bustling expo floor featuring a mix of heavy hitters and fan favorites. Wizards of the Coast, Pearl Abyss (Crimson Desert), Larian Studios, and The Behemoth are among the first confirmed names, with more publishers, developers, and tabletop creators joining the roster in the coming weeks. Tech giants like MSI and Alienware will also be on-site to showcase the latest in gaming hardware.

What to Expect

This year’s Main Stage will host major presentations across both digital and tabletop gaming, with announcements and reveals expected throughout the weekend. A packed schedule of industry panels, live tournaments, and community events will keep the energy high, along with appearances from streamers, content creators, and special guests.

From competitive gaming to laid-back freeplay sessions, PAX West continues to deliver one of the most diverse and community-focused experiences on the convention circuit.

“We know the name ‘PAX Prime’ stirs up strong feelings,” said Jerry Holkins, co-founder of PAX and Penny Arcade. “But this year, we’ve carved out a truly standout show.”

Badge Info

Badges are available now at the following prices:

• 4-Day Badge: $255

• Saturday Only: $70

• Friday or Sunday Only: $68.50

• Monday Only: $66

• BYOC (Bring Your Own Computer): $50

Panel & Media Submissions

Media and content creators can now apply for press access. Those interested in hosting a panel or workshop can submit proposals starting Friday, May 23, with the deadline set for Friday, June 20 at 5:00 PM PDT.

For the latest updates on schedules, exhibitor lists, travel planning, and more, head to the official PAX West website, and follow PAX on all major social platforms for ongoing announcements.