Spin Master and Cubios, Inc. have officially re-introduced the Rubik’s WOWCube, a wild reimagining of the classic Rubik’s Cube that blends retro inspiration with forward-thinking tech. Equal parts puzzle toy, gaming platform, and brain-training device, the Rubik’s WOWCube isn’t just for solving—it’s for shaking up how we play, code, and interact with games in the real world.
What Is the Rubik’s WOWCube?
Think of it as a Rubik’s Cube… if every side had screens. And if each cube segment could rotate independently. And if it could run full games like Cut the Rope, 2048, or Space Invaders. That’s the WOWCube: a modular, handheld gaming device powered by gyroscopes, screens, and sensors, giving you a fully 3D, tactile interface that blurs the lines between physical and digital play.
This latest version marks a new era for the device as it officially joins the Rubik’s® family under a partnership between Cubios and global toy giant Spin Master. It’s a leap forward from the original WOWCube concept—improved hardware, deeper software support, and a clearer vision of what handheld gaming could look like when the controller is the game.
Not Just a Toy — A Platform
The Rubik’s WOWCube isn’t just a novelty—it’s also a fully open platform with its own SDK and developer portal. Developers can build original games, apps, and interactive utilities that use the cube’s unique interface. With its 3D structure and movement-based inputs, the WOWCube introduces new design challenges and opportunities for interactive creativity.
“This iteration not only implements all our learnings,” said Cubios CEO Max Filin, “but is also now officially part of the iconic Rubik’s family.”
STEM-Endorsed and Brain-Approved
With official STEM.org certification, the WOWCube is designed to be as educational as it is entertaining. It’s a screen-based device that encourages hands-on problem solving, spatial reasoning, and critical thinking—making it ideal for kids, adults, and anyone looking to engage their brain in a new way.
Pre-orders are expected to open later this year, and if you want to be among the first to get your hands on this next-gen puzzle-platform hybrid, head to the official WOWCube site and sign up for updates.
Whether you’re a dev, gamer, puzzle nerd, or just love unique tech, the Rubik’s WOWCube might be the smartest twist on handheld entertainment we’ve seen in years.