Forbidden Fruits is an upcoming horror-comedy film directed by Meredith Alloway, who co-wrote the screenplay with Lily Houghton. The project is based on Houghton’s stage play Of the Women Came the Beginning of Sin, and Through Her We All Die.
The film features a notable ensemble cast that includes Lili Reinhart, Lola Tung, Victoria Pedretti, Alexandra Shipp, Emma Chamberlain, and Gabrielle Union.
The story centers on employees at a mall store called Free Eden. Beneath the surface of their retail routine, one worker named Apple secretly leads a witch-themed femme cult that gathers in the store’s basement after hours. When a new employee, Pumpkin, joins the team and begins to disrupt the group’s dynamic, tensions escalate and the situation gradually spirals.
Produced by MXN Entertainment and distributed by the Independent Film Company alongside Shudder, the movie marks Alloway’s first feature-length effort as a director.
Forbidden Fruits is scheduled to premiere at the 2026 South by Southwest Film & TV Festival on March 16, 2026, with a wider U.S. theatrical release planned for March 20, 2026.